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consideration of audience

  

Vogue magazine

I have chosen to analyse vogue magazine because it is a fashion and lifestyle magazine, same as mine, that has it has a similar targeted audience as my magazine.

From research I had found that vogue reader ship is largely dominated by women being at 82%  and men only being at 18%, this is where my magazine differs due to the fact my magazine will be unisex and will cater to both sexes. However the age of the target market for Elle magazine fits perfectly due to it be read by mainly ages around 16- 34 years.

GENDER

Female — 82%

Male — 18%

AGE

16-24 years — 36%

25-34 years — 36%

35-44 years — 16%

45+ years — 12%

Higher education – 60%

Work – 70%

Business owners, managers, specialists, white-collars – 58%

High income and above average – 75%

68% of readers consider Vogue is an authoritative adviser in choosing jewellery and luxury goods

67% enjoy looking at advertising in Vogue

64% trust advertising in Vogue

61% of readers bought goods advertised in Vogue

Source: https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/

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