Friday, 17 June 2016
Thursday, 28 January 2016
consideration of audience
Vogue magazine
I have chosen to analyse vogue magazine because it is a fashion
and lifestyle magazine, same as mine, that has it has a similar targeted
audience as my magazine.
From research I had found that vogue reader ship is largely
dominated by women being at 82% and men
only being at 18%, this is where my magazine differs due to the fact my
magazine will be unisex and will cater to both sexes. However the age of the
target market for Elle magazine fits perfectly due to it be read by mainly ages
around 16- 34 years.
GENDER
Female —
82%
Male —
18%
AGE
16-24
years — 36%
25-34
years — 36%
35-44
years — 16%
45+
years — 12%
Higher
education – 60%
Work –
70%
Business
owners, managers, specialists, white-collars – 58%
High
income and above average – 75%
68% of
readers consider Vogue is an authoritative adviser in choosing jewellery and
luxury goods
67%
enjoy looking at advertising in Vogue
64%
trust advertising in Vogue
61% of
readers bought goods advertised in Vogue
Source: https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/
Wednesday, 6 January 2016
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